VISUAL IDENTITY FOR EROTIC WORLD, A DANISH SEX AND EROTIC FAIR.
Saying ‘’having sex on the mind’’ in a implicit way, making it more teasing and interesting and makes people curious. The sexy body parts and the people thinking can be replaced with other people and other body parts and in that way accommodate whatever your preferences. Sex has to be playful and fun. the roughly torned paper effect is a reference to the rough and urban areas in the streets and is also a symbol of the dirty rough part of sex (and sexy thinking). Because it’s not said directly it’s still pretty subtle and decent when exposed in the city. The logo consists of the two o’s in erotic world made as nipples and in that way symbolize every sex.