![](https://freight.cargo.site/t/original/i/769aa178df3e879b9c945c7a1297cab53872bc84bfc71195a0b533bde861ffce/brun.png)
![](https://freight.cargo.site/t/original/i/5e884dd4b1476cf0b2b54d3e65b4fb9861ca60e03742c866ba1ebc8290c37031/pink.png)
![](https://freight.cargo.site/t/original/i/dc5ed41d2cf24eb15d4567e2e2bef5009458defe44c7779ec7305ad954dbc445/nudler.png)
VISUAL IDENTITY FOR WONDERFUL AND VISIT COPENHAGEN
Wonderful Copenhagen (who also runs Visit Copenhagen - the more tourist oriented part of Wonderful Copenhagen) is the official tourist organization and information and knowledge center of the Copenhagen region. It’s a brand that has to communicate and inform business partners but also tourists. Their target group is therefore very large. Their main focus is to make people ‘’experience the city like a local.’’ Authenticity is an important part of their visions.
Copenhagen has a lot of different things to offer. It’s a city with a lot of different personalities and has all kinds of vibes depending on where you are in the city.
A city for every type.
The many different types of handwriting used in the design is a reference to all the different kinds of people, places and feelings and has a very personal and welcoming approach. It’s easy to adapt on different media and can be tailored so that it emphasizes the content - like using a more formal handwriting when communicating with serious information to partners and business, and a more personal and less formal handwriting when approaching tourists and other visitors.
Copenhagen has a lot of different things to offer. It’s a city with a lot of different personalities and has all kinds of vibes depending on where you are in the city.
A city for every type.
The many different types of handwriting used in the design is a reference to all the different kinds of people, places and feelings and has a very personal and welcoming approach. It’s easy to adapt on different media and can be tailored so that it emphasizes the content - like using a more formal handwriting when communicating with serious information to partners and business, and a more personal and less formal handwriting when approaching tourists and other visitors.
![](https://freight.cargo.site/t/original/i/bd523b0dfbd7e4c5c0e3033a2be5f924579b0463d91bd725c76d1f0b41cadee4/Asset-1logo.png)
![](https://freight.cargo.site/t/original/i/f5dda6fa75a120088def7c5774da5514c714f62a5aefc6b26119f9e81c1d39b5/Asset-4logo.png)
![](https://freight.cargo.site/t/original/i/a8c0793943823f2cd32e989f0f117d23017c54c40a21d58c01784ca9ef354bb7/brochure.png)
![](https://freight.cargo.site/t/original/i/451411f106f197032fc695b31b41ab0c2b7e1db0005423b5b4d4a0cd0cd8d4e6/brochure2.png)
![](https://freight.cargo.site/t/original/i/8fc79d4eb63094f28e5a6a5a520b24c1f706fed9091ac9da39fbb42db4ff514e/Square-Magazine-Mockupkort.png)
![](https://freight.cargo.site/t/original/i/9689d795708477bc8758f47f538eb89a58d698193ce9748ceae3d6460fe30952/brochure3.png)
![](https://freight.cargo.site/t/original/i/8c0aafbe357b703879ddd01580495e7e7daba8172cdac616d479dd1c955e6d34/brochure4.png)
![](https://freight.cargo.site/t/original/i/f0b571e233c4d542334a8244a3d210948a9e26402f7e054ba05d613987f8935d/Square-Magazine-Mockup3.png)
![](https://freight.cargo.site/t/original/i/68de7576d81fed144840ccc9cc0a95d50933bcaad3b3d77c81d303c49afbb82c/Square-Magazine-Mockup5.png)
![](https://freight.cargo.site/t/original/i/a246692b4a04bbe0be66f6d33aac207add86e9d6cb751d79a2ad6284b3a8e0a7/Bus-Stop-Billboard-MockUp-2-Recovered.jpg)